Dow's solar shingles to hit U.S. to markets

Dow Chemical first unveiled its solar shingle two years ago, with plans for a limited release in mid-2010.

Now the company announced that the shingles will be available to some customers starting this month. The company says they're starting in the strongest markets for solar this month. The shingles will first be available in Colorado, and a "rolling launch" will occur in markets from California to the "East Coast."

In a press release, Dow said the shingle "protects the home like a standard roofing shingle while providing energy that saves the homeowner money":

Dow can now serve the need of homeowners who want to go solar, but aren’t willing to accept the complexity and sub-optimal aesthetics currently offered by bulky, rack-mounted systems.

Booth Mid-Michigan reports that Dow Chemical CEO Andrew Liveris called Dow's solar shingle "a game changer that will address an estimated $5 billion market by 2015."

From Booth Mid-Michigan:

Dow hasn't reported a price for the shingles, but said the cost to homeowners will be set by the channel to market, and will depend on the size and configuration of the home and desired power generation. Dow officials said the cost of solar shingles can be thousands of dollars less than solar panels installed on top of a roof.