General Motors is stepping up its advertising budget for major sporting events. GM says it has reached a deal with NBC to be the exclusive domestic automotive advertiser during the 2012 London Olympics.
General Motors invested heavily in Olympic advertising in the past, but that spending dipped as the automaker has struggled in recent years. That reduced spending also included the Super Bowl.
GM officials say the company will buy at least two television spots for next month’s game. That’s the first time in 3 years that GM will advertise during the Super Bowl. Each 30 second Super Bowl television spot will cost between $2.5 and $3 million.