'Pure Michigan' funding bill introduced in state House

Republican state Representative Wayne Schmidt of Traverse City introduced a bill yesterday in the state House that would transfer $20 million into the state's 'Pure Michigan' tourism ad campaign. That would be an increase from the $10 million that's currently planned.

The Associated Press reports:

Supporters of the Pure Michigan campaign say the latest proposed increase would boost funding for the program to $25 million as requested by Gov. Rick Snyder.

The Pure Michigan campaign has received positive reviews from lawmakers but they haven't agreed on a steady, permanent funding source for the program.