© 2024 MICHIGAN PUBLIC
91.7 Ann Arbor/Detroit 104.1 Grand Rapids 91.3 Port Huron 89.7 Lansing 91.1 Flint
Play Live Radio
Next Up:
0:00
0:00
0:00 0:00
Available On Air Stations

Stateside: Pure Michigan's history of allure

The Pure Michigan campaign is a good investment in Governor Snyder's eyes.
www.michigan.org
The Pure Michigan campaign is a good investment in Governor Snyder's eyes.

The Pure Michigan campaign is credited with attracting 3.2 million out-of-state visitors to Michigan.

It is an effective campaign with a surprisingly long history.

Michael Federspiel, executive director of the Little Traverse Historical Society and history professor at Central Michigan University spoke with Cyndy about the Pure Michigan of the past.

According to Federspiel, Northern Michigan was faced with reconstructing its image

“It was an area looking for an identity,” said Federspiel.

The major message of 19th century promotional campaigns was a combination of relaxation and exploration.

“During those years when the railroads were in charge of publicity, they would create booklets that would be in hotels and railroad stations. They would point to Northern Michigan where you could be very active, or not active at all. The Pure Michigan campaign targets non-Michiganians,” said Federspiel.

According to Federspiel,  in 1898 Ernest Hemingway's family decided to come toPetoskey and bought property. The Hemingway family still owns that original cottage.

“You have resort communities that were founded in the 1870’s that were places people came to spend the season.”

There are two ways you can podcast "Stateside with Cynthia Canty"

Related Content