It’s game day in Denver.
Before the Broncos start playing football, players are announced as they sprint onto the field through a smoke-filled tunnel shaped like three wild, galloping horses.
This pregame ritual is only a couple minutes long, but for an NFL team, it’s a really big moment.
“It is on a national stage a lot of times,” says Liz Coates, Game Entertainment Manager for the Broncos.
“It’s what TV uses when they’re rolling out … highlights,” she says. “A lot of that footage gets used.”