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DETROIT (AP) - General Motors says it will invest $1.5 billion in its North American factories this year.

GM is revamping 70 percent of its U.S. models as it switches from the oldest lineup in the industry to the newest.

Reuss says the investment is in addition to the $10.2 billion GM already has spent on its factories since July of 2009. The company has added about 2,000 U.S. jobs since then.

GM recently unveiled new full-size pickup trucks, a completely redone Chevrolet Corvette and a Cadillac luxury version of the Chevrolet Volt plug-in electric car. It says more announcements are coming.

This year's North American International Auto Show coincides with the celebration of the 150th anniversary of Henry Ford's birth.

Ford Motor Company is giving people an opportunity to meet the great inventor and businessman.

Ford has hired actors to represent Henry Ford at different stages of his life.

People can sign up for a tour of the Ford exhibit led by one of eight Henrys.

DETROIT (AP) - General Motors says it expects only a modest increase in pretax profits this year, as it rolls out many new cars and trucks worldwide.

The company also expects global auto sales to grow modestly this year, driven by the U.S. and China.

The company told investors at a Deutsche Bank industry conference in Detroit that its pretax profit margin in North America should rise from 8 to 10 percent in the next three or four years. Profit margin is a measure of how much the company earned after costs of doing business.

GM posted nearly $4 billion in net income during the first nine months of last year, including almost $1.5 billion in the third quarter. The company will announce fourth-quarter and full-year earnings in a few weeks.

With the Detroit International Auto Show only just beginning, GM and Chrysler are already receiving good news.

This year's North American Car of the Year award went to the Cadillac ATS, while Truck of the Year was awarded to the Dodge Ram 1500.

According to Bernard Swiecki with the Center for Automotive Research, these awards are more significant in their effects on confidence, rather than their impact on sales.

"Interestingly, both of these vehicles are built in Michigan, so there's a very real local connection there as well. This is kind of an endorsement that both of these critical vehicles were done right by the engineering teams. "

Swiecki mentions that confidence is shown not only in the vehicles, but in the atmosphere of this year's Detroit Auto Show, and is a clear departure from the austerity of the post-bailout shows of the past.

"In the 2009 and 2010 shows, there was almost an atmosphere of allaying the fears that 'We're not going to be here next year', and that's really not the case anymore, and it hasn't been for the last two or three years. Now it's more about a confident approach, showing future products with every certainty that 1) the companies are viable and 2) the products themselves are world-class," he said.

These American vehicles are world-class, and green, according to Swiecki, who claims that green-technology continues to be a pronounced trend in new American vehicles, such as Cadillac's luxurious take on the Chevy Volt. Green technology is even moving across vehicle platforms this year to trucks with Ford's Atlas Pickup concept, which will eventually become the next generation Ford F-150.