Today president of GM North America, Mark Reuss spoke with Michigan Radio's All Things Considered Host, Jennifer White.
The Chevy Volt won the "Car of the Year Award" at the Detroit Auto Show. White asked Reuss why the auto company has put so much into the development of the Volt.
"If you look at the electric and hybrid car piece of the industry, it's been steadily gaining in popularity as time goes on. But what does it take to go beyond hybrid? To go beyond the traditional electric car and produce something that really has an exteded range with the gasoline and the battery on board, so you don't have to worry about an electric engine on board?"
Reuss said they accomplished that with the development of the Volt, and that GM remained focused on the Volt through some rough times.
When asked about the prospects for the new car market, Reuss was upbeat because he says there are a lot of people driving older cars, so there's "pent up demand" for new cars:
"And the reason why I say this is because if you look at the cost to operate some of the newer vehicles from a fuel efficiency standpoint, they're much, much lower than some of the vehicles these people are forced to hang onto."
Reuss said, in the past, the company has been good at engineering and building trucks and some of the "truck variants," but today they're re-focusing their efforts on smaller cars:
"We have refocused with the launch of things like the Volt, and the Sonic for Chevrolet, and then the Verano for Buick. We've really refocused our efforts into excellence in the small and compact car markets. And you're going to see those as really good alternatives in the market as we go forward."
Reuss was asked how he views the automotive industry today. Here's his response:
For people who follow the car business, the big news coming from the North American International Auto Show on Monday was no surprise.
Still, GM employees enthusiastically cheered and applauded the announcement.
The Volt is GM’s extended range electric car. GM has big plans riding on the electric car’s small frame. In fact, the Volt is more than a car for GM. It’s an entire strategy.
Not to be outdone by GM and Nissan, Ford Motor Company says it is delivering on a promise to make more small, fuel-efficient cars for consumers.
At the North American International Auto Show today, the company is showcasing 10 new "C-segment" cars. The company says the vehicles are "fuel efficient smaller cars that people really want."
The Wall Street Journal and the Detroit Free Press are reporting that Ford plans to announce the creation of 7,000 more jobs at today's auto show. From the Wall Street Journal:
Ford Motor Co. on Monday is expected to announce it will hire 7,000 workers in the U.S. over the next two years, according to a person familiar with the matter. Ford President of the Americas Mark Fields is expected to confirm the news at the auto maker's presentation before the North American International Auto Show in Detroit, this person said.
Michigan Radio's Steve Carmody was up early this morning taking some pictures at the auto show. You can scroll through them above, or check out this little video below:
The 'press preview' of the auto show is taking place today and tomorrow. The show opens to the public on Saturday, January 15th.
The winner of the coveted North American Car and Truck of the Year Award will be announced Monday morning at the North American International Auto Show.
The awards are unique in the United States because -- instead of being given by a single media outlet -- they are awarded by a coalition of automotive journalists from the United States and Canada who represent magazines, television, radio, newspapers and web sites.
The finalists for North American Car of the Year are: