Tagged: kellogg

The Battle Creek based Kellogg Co. is moving to make more inroads into the snack world.

The company plans to purchase the Pringles brand, according to the Associated Press:

Kellogg has popped up to buy the Pringles chip brand from Procter & Gamble for $2.7 billion after a similar deal with Diamond Foods was derailed by accounting problems and an executive shakeup at Diamond.

The addition will help Kellogg with its goal of becoming as big globally in snacks as it is in cereal. The Pringles business will add to Kellogg’s stable of snack brands that include Keebler, Cheez-It and Special K Cracker Chips.

In a statement, Kellogg President and CEO John Bryant said:

"We are excited to announce this strategic acquisition. Pringles has an extensive global footprint that catapults Kellogg to the number two position in the worldwide savory snacks category, helping us achieve our objective of becoming a truly global cereal and snacks company. We are delighted to welcome the employees of the Pringles organization to Kellogg. Their collective passion and commitment has resulted in Pringles' well-deserved acclaim as one of the most recognized brands in the world."

Kellogg says it expects to complete the Pringles acquisition during the summer.

Kellogg Cereal Company is asking a non-profit archaeology group to reconsider its bid to trademark a toucan logo.

From the Associated Press:

Kellogg Co. is asking a group working to defend Mayan culture to reconsider its logo, saying consumers can confuse it with Toucan Sam, the mascot of its Froot Loops cereal.

An attorney for the world's largest cereal maker has sent a letter to the nonprofit Maya Archaeology Initiative saying Kellogg opposes the group's bid to trademark the logo. The attorney suggests a settlement that would limit the group's use of the image.

The Maya Archaeology Initiative, based in San Ramon, says there is little similarity. It says its logo is based upon a realistic toucan native to Mesoamerica, while Toucan Sam is a cartoon character with the coloring of Froot Loops.

The organization says that it hopes can resolve the matter with Kellogg, which is based in Battle Creek, Michigan.

So, what do you think? Does Kellogg have a legitimate gripe? Here's a little Toucan Sam to refresh your memory:

I just spoke with a food industry analyst who says Kellogg's next CEO will face challenges right from the start. 

 Erin Swanson is a food industry analyst with Morningstar Financial.  She says the challenge is to speed up development of new Kellogg products.

“Kellogg has been challenged over the past several months, or year by intense competitive pressures.”  

Battle Creek's big employer is undergoing a big change. David Mackay is stepping down as Kelloggs CEO.

The Associated Press reports: