Several years ago, brothers Matt and Keegan Myers had an idea - capitalize on the love people have for the Leelanau County area by selling t-shirts, hats, coffee cups, bumper stickers, wine, and other items with the state highway M-22 logo on them.
State highway M-22 winds through the scenic coastal areas northwest of Traverse City, and along the Sleeping Bear Dunes, Michigan's "pinkie."