Some car companies are rolling out brighter colors on their vehicles, especially on small cars.
These days, you can order a lime-green Ford Fiesta, a coppery-orange Honda Fit, or a sunshiny-yellow Fiat 500.
Mazda has probably pushed the color envelope the furthest, with an attention-grabbing color for the Mazda 2 called “Spirited Green.”
It’s really green.
Teresa Stafford is a lead designer for color and materials for Mazda.