Tagged: NAIAS

Chrysler made the case for its self-proclaimed "resurrection" at the North American International Auto Show.

The company put on an optimistic show as it debuted 16 new Chrysler products. The automaker had only a bare-bones presence at the auto-show last year.

Sergio Marchionne is Chrysler's CEO. He said the display shows the company is once again a viable competitor in the North American car market:

The Wall Street Journal and the Detroit Free Press are reporting that Ford plans to announce the creation of 7,000 more jobs at today's auto show. From the Wall Street Journal:

Ford Motor Co. on Monday is expected to announce it will hire 7,000 workers in the U.S. over the next two years, according to a person familiar with the matter. Ford President of the Americas Mark Fields is expected to confirm the news at the auto maker's presentation before the North American International Auto Show in Detroit, this person said.

The North American International Auto Show begins this week in Detroit. It opens to the public on Saturday and runs through January 23rd. The media, however, get a preview of the show beginning today. It's the biggest annual media event in the state as thousands of journalists from around the world travel here to cover the show.

Michigan Radio's Tracy Samilton gave us a preview:

The auto industry had two bad years in 2009 and 2010, and so did one of its biggest shows: the North American International Auto Show. Some car companies like Porsche didn't even have displays.  But, Porsche is back, and so are some of the traditional glitz and optimism.  Baron Meade, Chairman of the show, said, "I would set the stage of this show as the start of the next real Golden Age of the Automobile."

Michigan Radio's Tracy Samilton, Sarah Hulett, Sarah Cweik and Steve Carmody will all be reporting from the show throughout the next couple of weeks.