I heard a political ad for radio this week that really got me angry.
OK…sure…I’m probably not alone in that.
But I wasn’t angry because I agree or disagreed with the position taken, or because the ad was misleading or an outright fabrication.
I’m used to “pants on fire” statements in political ads and even expect it.
What bothered me about this particular ad was that it was produced to sound exactly like a news story. A news story that’s close enough to being possible that many listeners could be easily fooled.