Tagged: pure michigan

Pure Michigan's latest ad features the city of Grand Rapids. 

The new commercial paints Grand Rapids as the state's 'go to' place for arts and culture, with lines like "where food is art, and music flows in every color imaginable; let's start living the artful life."

Michigan’s tourism industry is expected to see a boost in business this year.  Michigan State University tourism experts are predicting a 4% increase tourism spending this year, thanks in part to an expected increase in business travel. 

 MSU researcher Sarah Nicholls says Michigan's tourism industry will build on improving conditions seen last year.

Governor Rick Snyder signed full funding into law for the Pure Michigan ad campaign.

He signed the funding plan at the Henry Ford Museum in Dearborn today, saying his plan to pay for the Pure Michigan ad campaign through a venture capital fund will work this year and next year.

He says he will continue to evaluate the effectiveness of the ad campaign over the next two years:

“I’m the metrics and dashboard person, so we’re going to focus on metrics and dashboards on everything we do,” said Snyder.

Governor Rick Snyder is expected to sign a bill today that would extend the life of the state's 'Pure Michigan' advertising campaign.

The measure allows for an addition $10 million to fund the popular ads. The Associated Press reports:

That's double the previous amount and raises overall Pure Michigan funding for this budget year to $25 million, as Snyder requested.

It will be the third bill signed by the new Republican governor, who took office in January. He signed two agricultural bills Tuesday.

Pure Michigan campaigns promote the state's beaches, golf courses and other destinations to potential tourists. The extra $10 million will pay for regional campaigns targeting cities such as Chicago, Columbus, Cleveland and Indianapolis.

The Governor is scheduled to sign the bill this afternoon at the Henry Ford museum in Dearborn.

A bill that would fund the Pure Michigan ad campaign for the entire year will soon be on its way to Governor Rick Snyder for his signature. The Legislature has approved the additional dollars to keep the campaign on airwaves through the busy tourism months. 

Republican state Senator Geoff Hansen says the funding had to be approved this week before ad-buy costs go up. 

"It was more important that we got it done right now because every day that we delay this means that we’re going to have that less of a chance to buy the ads that we need. We can buy more now than we can in a week, so it was just so important to get it done.”  

The state will tap a venture capital fund to pay for the ads for the balance of this year. Hansen says lawmakers still need to find a permanent funding source for the Pure Michigan ad campaign. But he does not think they will deal with that issue until next year.