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Tagged: super bowl

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Auto/Economy
3:26 pm
Tue January 11, 2011

GM plans to advertise during Super Bowl, 2012 Olympics

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General Motors is stepping up its advertising budget for major sporting events.   GM says it has reached a deal with NBC to be the exclusive domestic automotive advertiser during the 2012 London Olympics. 


General Motors invested heavily in Olympic advertising in the past, but that spending dipped as the automaker has struggled in recent years. That reduced spending also included the Super Bowl. 

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