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Make Your Credit Work for You
Underwriting differs from commercial advertising in both sound and spirit. The public radio audience responds best to straightforward information presented in a concise, clear and sincere manner.
Underwriting Credits MAY Include:
FCC underwriting guidelines require that underwriting language not contain:
These guidelines are based on FCC rules and on Michigan Radio policy. They are designed to protect the non-commercial nature of public radio and preserve the style and sound that public radio listeners value and respond to. Michigan Radio program management requires at least 48 hours for edits and/or approval.
Disclaimer: Michigan Radio reserves the right to refuse any request for underwriting that would violate an FCC rule or policy, violate station policies or adversely affect the reputation or financial condition of the station. No announcements will be aired on behalf of political organizations, political candidates or their committees, or that express a view on issues of public importance or interest or religious belief. No more than one (1) event may be listed in any underwriting announcement. No more than 6 underwriting announcements may air in one day (and may be less depending on inventory).
For more information, please call Kathy Agosta, Director of Corporate Support at 734-763- 5984 or email her at firstname.lastname@example.org