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Muskegon launches campaign to improve its image

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Muskegon Lakeshore Chamber of Commerce
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Courtesy photo

Muskegon is marking the unofficial start of summer with a rebranding campaign. Leaders in Muskegon are trying to improve the lakeshore community’s not-so-great image.

“It’s changed a lot, I would say, in the last 15 years,” said Cindy Larsen, president of the Muskegon Lakeshore Chamber of Commerce.

She points to new businesses downtown and efforts to clean up legacy pollution. Muskegon’s traditionally higher-than-average unemployment rate is way down, close to the state’s rate.

“We are an older city, so older cities have issues that they have to deal with,” she said.

The new ad campaign launched today.

“Hopefully it'll be a message that encourages people to at least research Muskegon and hopefully come and visit Muskegon,” Larsen said.

Larsen says their surveys show people outside of west Michigan don’t know Muskegon is on Lake Michigan.

Lindsey Smith helps lead the station's Enterprise Team. She previously served as Michigan Radio’s Morning News Editor, Investigative Reporter and West Michigan Reporter.