© 2022 MICHIGAN RADIO
91.7 Ann Arbor/Detroit 104.1 Grand Rapids 91.3 Port Huron 89.7 Lansing 91.1 Flint
Play Live Radio
Next Up:
0:00
0:00
Available On Air Stations

Private-sector partners give $3 million for Michigan tourism ads

pure-michigan-shot--c65e39cf75879d75.jpg
michigan.org
/
A screen capture of a Pure Michigan commercial.

 LANSING, Mich. (AP) - The state's popular Pure Michigan tourism campaign has gotten a $3 million boost from private-sector partners to support advertising this year.

The Travel Michigan Ad Partnership Program announced Monday that the contributions from 28 communities and destinations in Michigan are double those from 2010. The Michigan Economic Development Corp. is matching those contributions.

Mackinac Island, The Henry Ford in Dearborn and Traverse City are national sponsors, each contributing $500,000 toward the Pure Michigan national campaign. Travel Michigan says the money means ads will be able to run longer on cable television networks nationwide.

Pure Michigan campaigns promote the state's beaches, golf courses and other destinations to potential tourists.

Related Content