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GM brings back electric, extended-range Cadillac program

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General Motors has confirmed that it will develop a Cadillac version of its flagship Chevy Volt.

Like the Volt, the Cadillac ELR will run on electricity made by a T-shaped lithium-ion battery, or a gasoline generator.

The car has had an on-again, off-again history. 

As a concept, the then-named Cadillac Converj made a big splash at the 2009 North American International Auto Show.

GM CEO Dan Akerson says he doesn’t know why the program was suspended.  The car came up at a meeting shortly after he took charge of GM.

"At the end of the day, everybody said, 'well, we liked it.'   I certainly liked it.   It’s a differentiator in a brand that we’re going to try to take globally.  So we though this might be the fuse to start the new Cadillac saga on a global basis not a north American basis."

GM plans to have Chevrolet and Cadillac be its global brands.  Other brands like Buick, GMC, and Opel will be regional brands.

 

Tracy Samilton covers energy and transportation, including the auto industry and the business response to climate change for Michigan Radio. She began her career at Michigan Radio as an intern, where she was promptly “bitten by the radio bug,” and never recovered.