91.7 Ann Arbor/Detroit 104.1 Grand Rapids 91.3 Port Huron 89.7 Lansing 91.1 Flint
Play Live Radio
Next Up:
Available On Air Stations

Using "Pure Michigan" campaign to rebrand the state's business climate

(photo by Steve Carmody/Michigan Radio)
MEDC President Michael Finney (left) listens as Michigan Gov. Rick Snyder talks to reporters at the Michigan International Speedway prior to the start of the Pure Michigan 400

The “Pure Michigan” tourism campaign targeted a new audience over the weekend….NASCAR fans.   The state tourism marketing campaign sponsored the nationally televised “Pure Michigan 400” race on Sunday at Michigan International Speedway.   It's part of the state’s 25 million dollar tourism promotion budget.  

Michael Finney is the President the Michigan Economic Development Corporation.  He says the NASCAR sponsorship is part of an evolution of the marketing campaign.  

“Pure Michigan is becoming not just a tourism brand…but it’s also a business brand. Frankly…that’s what we’re about.”

Finney says as part of the Pure Michigan campaign several corporate executives attended Sunday’s race in Brooklyn.  The hope is they ll consider bringing their businesses to Michigan.  

Governor Rick Snyder says he plans to take the state’s “Pure Michigan” tourism campaign international this fall.  Snyder says he’ll take the “Pure Michigan” message with him on a trade Mission to China, Japan and South Korea this fall.  

“Towards the later part of September, October…we’re making a trip to Asia…to talk about business development…but also tourism.”



Steve Carmody has been a reporter for Michigan Radio since 2005. Steve previously worked at public radio and television stations in Florida, Oklahoma and Kentucky, and also has extensive experience in commercial broadcasting.
Related Content