© 2022 MICHIGAN RADIO
91.7 Ann Arbor/Detroit 104.1 Grand Rapids 91.3 Port Huron 89.7 Lansing 91.1 Flint
Play Live Radio
Next Up:
0:00
0:00
Available On Air Stations

Japanese car companies 1 year after tsunami

japanquake_sprott.jpg
Douglas Sprott / Flickr
/

Japanese car sales in the U.S. have nearly recovered, a year after a tsunami devastated parts of Japan.  

The disaster affected many Honda and Toyota suppliers, and the companies’ car inventories in the U.S. plummeted. 

Michelle Krebs is with Edmunds.com.  She says Hyundai and Kia, along with Ford, General Motors and Chrysler, all benefited from the situation.  

"The market share runs about 45-46% for the Big Three in the U.S.," notes Kreb.  "That shot way up to 50.3 % - a number we hadn’t seen in a long time."

But Krebs says the boost for domestic car companies was temporary.  Toyota and Honda have regained nearly all the market share they lost.   And they're going after the last bit.

"We are seeing some very aggressive marketing by the Japanese automakers, especially Toyota and Honda as they want to get their market share back."

The tsunami did cause a few plant shutdowns at Ford and General Motors, too, because some of their suppliers are in Japan. 

 

Tracy Samilton covers energy and transportation, including the auto industry and the business response to climate change for Michigan Radio. She began her career at Michigan Radio as an intern, where she was promptly “bitten by the radio bug,” and never recovered.
Related Content