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Ford turns to social media to fill white collar jobs

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Ford Motor Company
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Earlier this year, Ford Motor Company announced it would hire 3,000 new white collar employees in 2013 to meet growing demand for its products, up from the originally planned 2,200.

The company has hired 1,500 and now, at the halfway point, Ford is starting a social media campaign to find the remaining workers. Of the 3,000 new jobs, 2,400 will be technical professionals who will work in product development, manufacturing, quality, purchasing and information technology. 

The slogan of the campaign is "The distance between you and an amazing career has never been shorter." The new initiative will engage job candidates on the three major social sites the company uses for recruiting – Facebook, Twitter and LinkedIn, as well as the corporate careers website.