SUV and pickup sales are on the rise, but how long will the 'Ron Burgundy' bump last?
As every driver is happy to note, gas prices are down. Today you can find gas prices close to, and even under, $3 a gallon.
And just on cue, American are buying pickups and SUVs at rate that hasn’t been seen since the Great Recession began.
Believe it or not, some of that seems to be due to one man — Anchorman Ron Burgundy.
During the baseball playoffs and the World Series, Dodge released commercials with Will Ferrell reprising his Ron Burgundy character. Sales of the 2014 Dodge Durango jumped 58.5 percent as those commercials hit our TV screens.
But haven't we done this before — Americans fall in love with SUVs and pickups, only to have gas prices leapfrog back up, leaving us pining for small, fuel-efficient cars?
We talk to Michele Krebs, a senior analyst for Edmunds.com.
Listen to the full interview above.