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Automakers, dealers embrace Black Friday shopping

Auto dealers are once again jumping on the Black Friday sales phenomenon.

Analyst Jessica Caldwell of Edmunds.com says last year, dealerships and automakers offered special Black Friday incentives to lure shoppers.

The result: Car sales during Black Friday weekend were 105%  higher than the three other weekends in November.

"So it does seem as if, we started to embrace it, and then it worked so well, no surprise that this year, we expect it to work well again, says Caldwell.

Caldwell says the Black Friday sales push is a good example of how the car market continues to evolve, to become more like the rest of the retail market.

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