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Howes: Why did the Daimler-Benz, Chrysler marriage fall apart?

Chrysler logo
Garret Voight
/
Flickr - http://bit.ly/1xMszCg
Howes said one of the big problems between Chrysler and Daimler in this merger was that the German execs "didn't play well with others."

 

Twenty years ago this week, Germany's Daimler-Benz AG acquired Chrysler.

 

The Germans described it as "a merger of equals." 

Daniel HowesDetroit News business columnist, joined Stateside to look back at that unhappy corporate marriage.

 

Listen above to hear why Howes calls the merger "miserable," what came of it in the long run, and why the current partnership between Chrysler and Fiat is "the sweetest revenge."

 

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Stateside is produced daily by a dedicated group of producers and production assistants. Listen daily, on-air, at 3 and 9 p.m., or subscribe to the daily podcast wherever you like to listen.
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