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Your web browser may soon become your favorite grocery store

E-commerce could soon replace trips to the produce department.
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Online shopping for groceries and consumer packaged goods is lagging way behind other forms of online shopping.

Amitabh Sinha is a professor of technology and operations at the Ross School of Business at the University of Michigan. He’s been studying e-commerce of groceries, and he thinks grocery chains and retailers that don't get onboard with e-commerce could go the way of Circuit City or Borders.

Sinha says e-commerce technology is advancing at a rate that makes it impossible for retailers and grocery chains to ignore.

Listen above to our conversation with Amitabh Sinha.

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