How do you judge whether a business also benefits the community?
For many companies, their sole goal is to increase profits and improve the bottom line. However, there are a growing number of companies that approach things differently.
Some are focusing on a triple bottom line with an eye towards improving the social and environmental good. The company is not just a moneymaker but also a benefit to the community.
But how do you judge whether the company is actually a benefit to the community, and who judges that?
Jessica Slaydon is the director of community relations at Swift Printing & Communications, a certified B Corp business based in Grand Rapids. She joined Stateside to talk about the social and environmental practices of the family-owned business, the process and motivation for obtaining a B Corp certification, and the concentration of B Corp in Grand Rapids.
Listen above for the full conversation.