What one Michigan town does to keep the tourists coming and coming back
With the weather warming up and the sun chasing away memories of the long stretch of cold, icy weather that lasted well into April, many Michigan communities are ramping up for tourist season.
That season is the economic lifeblood of many areas in Michigan, like Ludington, for instance.
Last year was a strong, successful tourist year for Ludington and for Mason County as a whole.
To explain what that means, Brandy Henderson, executive director of the Ludington Area Convention and Visitor's Bureau, joined Stateside today. Listen above to hear where most tourists come from, and how Ludington markets themselves as a prime tourist destination.