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Pure Michigan kicks off fall advertising campaign

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Kids are back in school. Cider mills are opening. And, like it or not, the days are getting shorter.

Must be time to swap out the summer fun Pure Michigan advertisements for fall.

Emily Lawler of MLive said that these commercials will be run in places such as southern Ontaio, Illinois, Indiana, Ohio, as well as different parts of Michigan.

According to Lawler, more than $1 million is spent on Pure Michigan campaigns, and some of the fund comes from private sector partners such as Coca Cola and golf associations.

“According to Michigan Economic Development Corporation’s most recent study, for every dollar we spend on Pure Michigan advertising, there’s about $6.66 that comes back returning to our economy,” Lawler added.

*Listen to our interview with Emily Lawler above.

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