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Michigan car dealership acknowledges market for deaf customers

Rick Hodges, left, and John Fox in a May 2016 commercial for Fox Automotve.
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Rick Hodges, left, and John Fox in a May 2016 commercial for Fox Automotve.

This year, a Detroit-area auto dealership put out a TV commercial with a unique twist. 

The commercial features John Fox, owner of Fox Automotive, talking about everything they have to offer. 

And standing next to him, there's a man signing for hearing-impaired viewers. 

Take a look:

That man is Rick Hodges, the General Manager of VW and Toyota dealerships for Fox Automotive. Hodges joined us today to talk about how he became fluent in American Sign Language, and how customers have responded to these new ads. 

GUEST Rick Hodges is the general manager of VW and Toyota dealerships for Fox Automotive.

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