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Kellogg defends Toucan Sam logo from an archaeology group

toucanscreenshot.jpg
A screenshot of the Maya Archaeology Initiative's logo. The group wants to trademark the logo. Kellogg says it will be confused with Toucan Sam.

Kellogg Cereal Company is asking a non-profit archaeology group to reconsider its bid to trademark a toucan logo.

From the Associated Press:

Kellogg Co. is asking a group working to defend Mayan culture to reconsider its logo, saying consumers can confuse it with Toucan Sam, the mascot of its Froot Loops cereal. An attorney for the world's largest cereal maker has sent a letter to the nonprofit Maya Archaeology Initiative saying Kellogg opposes the group's bid to trademark the logo. The attorney suggests a settlement that would limit the group's use of the image. The Maya Archaeology Initiative, based in San Ramon, says there is little similarity. It says its logo is based upon a realistic toucan native to Mesoamerica, while Toucan Sam is a cartoon character with the coloring of Froot Loops. The organization says that it hopes can resolve the matter with Kellogg, which is based in Battle Creek, Michigan.

So, what do you think? Does Kellogg have a legitimate gripe? Here's a little Toucan Sam to refresh your memory:

http://www.youtube.com/watch?v=PVHvrsoy9P0

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Mark Brush was Michigan Radio’s Digital Media Director. He succumbed to a year-long battle with glioblastoma, an aggressive brain cancer, in March 2018. He was 49 years old.