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Analysis: Gov. Snyder tweaks `comeback' message

Steve Carmody
Michigan Radio

LANSING, Mich. (AP) - Governor Rick Snyder has been fond of calling Michigan the "comeback state" for at least 2 1/2 years. So he naturally made it a part of his re-election campaign early on.

But as the Republican governor's campaign ramps up in the final two months of the race, he's tweaking his message. Now Michigan's on the "road to recovery."

Pollsters say the fine-tuning reflected in new TV ads is an attempt to align with voters who are more positive about the state's direction but also say the recovery hasn't helped them personally.

Snyder says the recovery and comeback themes are both accurate. He notes he's always said more work must done and it's not time to be content.

Democratic candidate Mark Schauer says Snyder's recovery has only worked for the wealthy.

The Associated Press is an independent global news organization dedicated to factual reporting.
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