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GOP opened outpost in Detroit to woo African-Americans. Has it paid off?

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How is the Republican Party faring in its quest for votes in Detroit?

It was last December when the GOP brought in U.S. Sen. Rand Paul to christen its new voter engagement office in Detroit.

Bridge Magazine writer Nancy Derringer recently visited the office to check in on things. Derringer says selling the Republican Party in Detroit, a city with enormous African-American majorities, is a more daunting task than you might think. And even the party itself says it's a long-term effort.

Detroit-based freelance writer Aaron Foley says the African-American community tends to get turned off easily by even the word "Republican."

"A lot of people still vote Democrat even though where they worship and where a lot of their faith is more of a Republican thing," says Foley.

Derringer says the GOP's message to Detroit voters is to emphasize the similarities they share with them. 

"You have to admit that we have a lot in common. You are for faith and families, we are for faith and families; you want good schools, we want good schools; you want to feel safe in homes, that's what we are all about," says Derringer.

* Listen to our conversation with Aaron Foley and Nancy Derringer above.

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