Michigan Film Office: smaller budget, bigger name, larger focus
It was 2008 when Michigan launched a generous tax-credit program to lure Hollywood filmmakers here.
At the time it was so popular, only one legislator voted against it. And Hollywood came: big stars, big productions could be seen shooting throughout the state.
However, even as a candidate, Gov. Rick Snyder was clear: He didn't think those film credits were a good deal for Michigan.
After several years of being throttled back, the incentive program was eliminated in July. And that forced the Michigan Film Office to cast a wider net, to broaden its focus. It is now known as the Michigan Film & Digital Media Office.
Stateside host Cynthia Canty speaks with Jenell Leonard, the state's film and digital media commissioner. They discuss the office's new and expanded mission, including a push to keep creative talent in Michigan.