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Politics & Government

Kellogg's pulls ads from Breitbart over company 'values', Breitbart calls for boycott

Screen shot of Breitbart.com on November 29, 2016.
screen grab
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Screen shot of Breitbart.com on November 29, 2016.

Update: December 1, 2016:

LOS ANGELES - Breitbart is encouraging a boycott of Kellogg's products after the cereal maker said it would no longer advertise on the news and opinion website, formerly run by President-elect Donald Trump aide Steve Bannon.

The Kellogg Company cited company "values" in explaining its decision; a spokeswoman said Thursday it has "nothing to do with politics."

Breitbart has been condemned for featuring racist, sexist and anti-Semitic content.

Breitbart said Kellogg's decision amounted to "economic censorship of mainstream conservative political discourse" and "as un-American as it gets." It launched a (hash)DumpKelloggs petition Wednesday calling for a boycott of Kellogg's.

Breitbart said Kellogg's decision represents "an escalation in the war by leftist companies like Target and Allstate against conservative customers" and their values.

Target and Allstate also have reportedly pulled ads from the site.

Original post: November 29th, 2016

BATTLE CREEK, Mich. - Kellogg's says it will no longer advertise on Breitbart.com, the website formerly run by one of President-elect Donald Trump's top aides, Steve Bannon.

Kellogg Co. spokeswoman Kris Charles says the food company regularly works with media buyers to ensure its ads "do not appear on sites that aren't aligned with our values as a company." She says Kellogg's advertises on "a very large volume of websites, so occasionally something is inadvertently missed." Charles says Kellogg's decided to "discontinue" advertising on Breitbart after finding out its ads were on the site.

Breitbart is the target of a concerted effort on social media that calls on companies to cease advertising on the site, which has been condemned as racist, sexist and anti-Semitic.

A Breitbart spokeswoman didn't immediately return a request for comment.