How do you judge whether a business also benefits the community?

Feb 16, 2018

Certified B Corp businesses are for-profit companies that focus on the environmental and social good.
Credit Michelle Ress / FLICKR - http://bit.ly/1xMszCg

For many companies, their sole goal is to increase profits and improve the bottom line. However, there are a growing number of companies that approach things differently.

Some are focusing on a triple bottom line with an eye towards improving the social and environmental good. The company is not just a moneymaker but also a benefit to the community.

But how do you judge whether the company is actually a benefit to the community, and who judges that?

Jessica Slaydon is the director of community relations at Swift Printing & Communications, a certified B Corp business based in Grand Rapids. She joined Stateside to talk about the social and environmental practices of the family-owned business, the process and motivation for obtaining a B Corp certification, and the concentration of B Corp in Grand Rapids.

Listen above for the full conversation.

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