New license plates in Michigan will feature the "Pure Michigan" tourism logo.
Secretary of State Ruth Johnson and Gov. Rick Snyder unveiled the plates today at a secretary of state branch in Lansing. They say the plates will help millions of residents be ambassadors for their state.
From the press release:
Gov. Snyder called the plates a new way to help strengthen the Pure Michigan brand, which encourages economic growth and job creation.
"More tourism is good for Michigan families, communities and our economy," Snyder said. "The Pure Michigan campaign successfully attracts out-of-state dollars and investment because we have such a great story to tell and so many unique destinations and opportunities. Now every driver can join the effort to promote the place we call home."
The plate unveiled today will gradually replace the state's standard white-and-blue license plate.
The current standard plates with a blue bar across the top will be issued until they're gone in each Secretary of State office.
For an extra $5, you can request a Pure Michigan plate now. All new personalized, veteran and fundraising plates will have the Pure Michigan logo without asking.
Past license plates have touted Michigan as a "Water Wonderland" or the "Great Lake State," so we wanted to know, which Michigan license plate is your favorite?
Check out the selections above and take our poll: