advertising

Marketing professor Marcus Collins' new book, "For the Culture: The Power Behind What We Buy, What We Do, and Who We Want to Be," offers ways to define the amorphous thing we call "culture."

Today, how the end of the COVID-19 Public Health Emergency will impact what Michigan’s COVID data collection looks like. Then, how one Oakland County resident's fight for home equity has made its way to the U.S. Supreme Court. Plus, a new book offers a definition of “culture,” and how business and marketing experts use it as a powerful tool.

You may not know her name, but it’s a good bet you know her work. Valerie Graves has worked in the creative departments at the nation’s leading…

The Cobo Center has a new pair of big, electronic billboards. They’re part of Cobo’s $300 million renovation plan, and according to Daniel Howes, they’re…

Score big by scoring early. That’s the advice from a Michigan State University instructor to companies advertising during the Super Bowl.Every year,…

Many of the most memorable commercials during past Super Bowls have come from automakers, but fewer will be participating in the expensive marketing…

A billboard alongside a highway in western Michigan is spreading the message that religion is something people can live without.The billboard went up…

Michigan State University researchers may have developed a model to help advertisers figure out where to put their dollars. They say that's critical in an…