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You may not know her name, but it’s a good bet you know her work. Valerie Graves has worked in the creative departments at the nation’s leading…
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The Cobo Center has a new pair of big, electronic billboards. They’re part of Cobo’s $300 million renovation plan, and according to Daniel Howes, they’re…
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Score big by scoring early. That’s the advice from a Michigan State University instructor to companies advertising during the Super Bowl.Every year,…
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Many of the most memorable commercials during past Super Bowls have come from automakers, but fewer will be participating in the expensive marketing…
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A billboard alongside a highway in western Michigan is spreading the message that religion is something people can live without.The billboard went up…
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Michigan State University researchers may have developed a model to help advertisers figure out where to put their dollars. They say that's critical in an…