"Remember when you were a kid? Well, part of you still is. And that’s why we make Faygo," goes an old jingle for one of Detroit's most iconic companies.
Faygo was born on Detroit’s Eastside more than 100 years ago, and it remains a well-known pop brand in the United States today.
Joe Grimm is a journalism professor at Michigan State University and author of The Faygo Book.