Arnold Palmer was born on the cusp of the Great Depression in Western Pennsylvania. His father, Deke, had been the greens keeper at Latrobe Country Club, advancing to club pro when Arnold was four.
A club pro has to listen to every member of the country club like they’re the most important person in the world. According to John Feinstein’s classic book, A Good Walk Spoiled, that’s a habit Arnold learned, too. Whether he was talking to a young professional, the hundredth fan that day, or, heaven forbid, a reporter, Palmer made eye contact, every time, and made the other person feel like they were a valued friend.