The Next Idea
It’s not too hard for many of us to think of words that are just used so much that instead of summoning up a powerful image, they trigger a bored eye roll.
One such word is actually a very big part of The Next Idea: “innovation.”
When used correctly, “innovation” means so much. For companies and universities, entrepreneurs and inventors, it means everything.
But the word is now so overused it tends to get lost in the white noise of corporate buzzwords.