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memory

Piyushgiri Revagar / FLICKR - HTTP://J.MP/1SPGCl0

Think for a moment about your most deeply held beliefs. Can you recall when you first formed them? Has it been so long that it feels as if they've just always been there?

Research suggests our beliefs may change, for better or for worse, without our even noticing. And that’s being reflected in public opinions that have shifted since Donald Trump launched his campaign for President.

Michelle Krell Kydd tells us that smells can help us feel a part of a community
flickr user Dennis Wong / http://j.mp/1SPGCl0

Let's talk about our sense of smell.

Smells can evoke memories, tell us about our surroundings, and influence our mood.

And, according to Michelle Krell Kydd​, smells can help people feel a sense of community.