There’s a delicious backstory to how the Michigan sparkling wine, “Sex,” sold under the M. Lawrence brand, got its head-turning name.
It happened during the 1980s, Hour Detroit magazine’s chief wine and restaurant critic Chris Cook said, when Larry Mawby, owner of the Mawby winery was “fretting around for names for certain things.”
In that day, the trick was getting names and images for wine labels approved by the somewhat “prudish” Bureau of Alcohol, Tobacco, and Firearms.
“At that time, they were being very picky about certain things,” Cook said.