The Jim Tressel era at Ohio State started on January 18, 2001.
It so happened the Buckeyes had a basketball game that night against Michigan, so it was a good time to introduce their new football coach. When Tressel stood up to speak, he knew exactly what they wanted.
He was hired on the heels of John Cooper, whose record at Ohio State was second only to that of Woody Hayes. But Cooper’s teams lost to Michigan an inexcusable ten times. Can’t do that. And you can’t say, “It’s just another game,” either – which might have been his biggest mistake.
Knowing all this, when Tressel told the crowd, "I can assure you that you will be proud of your young people in the classroom, in the community, and most especially in 310 days in Ann Arbor, Michigan, on the football field. The place went nuts. “At last,” they said, “somebody gets it!”