This election year has seen a huge increase in the amount of money being spent on political campaigns compared to previous years. A lot of that money is being spent on negative political ads on TV.
As Michigan’s primary election gets closer, and the general election is only four months away, we’re going to see more and more political TV ads. And the bulk of those ads are going to be negative ads.
“I hear the negativity all the time. I’m tired of it. Tell me what it is you want to do not what you think the other guy is going to do," said Troy Hemphill.
“I don’t like to listen to that. I want some positive information," Kiirsten Olson insisted.
“Even when you think, ‘I’m not going to listen to negative ads, I’m not going to listen to negative ads,’ and then one creeps inside your brain. And then it sticks,” Shannon Rubago bemoaned.
Those are pretty typical responses of a couple of groups of people we talked to. We showed them a series of negative ads to see what their reactions would be.