After repeated thefts, MDOT to make M-22 sign a lot less cool
It seems tourists driving up north on M-22 are a little bit too enthusiastic in expressing their appreciation for what’s been called one of the most scenic drives in the country.
People are stealing those M-22 signs. Around 90 signs have been replaced in the past three years.
In response, the Michigan Department of Transportation is changing the signs. No longer will they read “M-22”, but rather just “22”.
The state hopes that will make signs less attractive to sticky-fingered vandals.
Matt Myers is with the popular M-22 brand, which offers everything from T-shirts and baby onesies to dog collars and pint glasses. Much of their merchandise depicts the iconic “M-22” sign.
Myers joined Stateside to talk about the “22” sign’s new design and the M-22 brand, which does not plan to adopt MDOT's new version of the sign.
GUEST Matt Myers is co-founder of the M-22 brand.