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How will climate change affect Michigan tourism?

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A "Pure Michigan" advertisement.

When you think "Michigan," you have to think tourism. It's big business for the Mitten.

The now-famous "Pure Michigan" commercials are airing on network TV for the first time.

Pure Michigan advertising attracted more than four million out-of-state visitors last year. But how will our warming climate impact what those visitors might be able to do and enjoy when they come to Michigan?

Sarah Nicholls is an associate professor of tourism at Michigan State University, and Jim MacInnes is President and CEO of Crystal Mountain in Thompsonville. They joined us today.

Listen to the full interview above.

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