Brooklyn? A hipster haven. Silicon Valley? Tech innovation. What's Detroit's identity today?

May 12, 2016

The Next Idea

If everyone knows of 20th century Detroit as the Motor City, what's Detroit's identity today and what should it be for the future? Every Thursday on our Next Idea segment, we look at the innovations and we look at the new ideas that could reshape Michigan. 

Today, Detroit Regional Chamber CEO Sandy Baruah and University of Michigan Ross Business School Professor Jeff DeGraff explored questions about the city’s brand and whether the big developments in downtown Detroit, Midtown and Corktown are being felt in the neighborhoods. 

Join the conversation in the comments section below, on Twitter or Facebook, or let us know your Next Idea here.