Last night we all learned that today would be the day when Governor Rick Snyder endorsed Mitt Romney for president.
This is a time-honored ritual, not all that different in some ways from waiting to see if Billy will ask Katie to the prom. But what nobody ever seems to ask is, what effect this all has?
I mean, will Joe Sixpack or Susie Salarywoman come home tonight, throw open the door and say, “Honey, did you hear the news? Snyder endorsed Romney. I guess that settles it for us.“
Of course not. Years ago, an old newspaper editorial writer said that when a newspaper endorses a candidate for President, it’s like wetting your pants wearing a dark suit.
It gives you a nice, warm feeling, and nobody notices.