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Arts & Life

Radio station in Grayling breaks the rules when it comes to the classic rock format

Jerry Coyne owns Q 100.3 in Grayling and hosts music in the afternoons.
Peter Payette
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Jerry Coyne owns Q 100.3 in Grayling and hosts music in the afternoons.

These days, most rock and roll radio stations play a limited number of songs. 

They play those over and over again.

That's because audience research has become so high-tech that stations know exactly what songs attract the most listeners.

The owners of a station in Grayling say classic rock is worn out.

So they launched a counter-offensive and are breaking all the rules about how to run a radio station in the 21st century. 

Listen to what they're playing now here. And find the full story from Peter Payette here.

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